Can a profitable business be sustainable? Watch Vivian Bertseka as she explains how sustainability is not only the path to a more enduring and robust financial system, but can also be a source of competitive advantage for those that adopt it early in their business models.
Vivian Bertseka is a Director at Generation Investment Management, a firm founded 12 years ago around the vision of seeing sustainable, long-term investing become best practice and sustainable capitalism become the enduring economic model. She joined Generation following her MBA at INSEAD in 2011, where she got a chance to take a step back and think about her previous experience in finance and the short-term nature of our capital markets. In the past 5 years, she has invested in growth stage companies contributing to the transition to a low carbon economy, as well as (in her current role) larger consumer-focused businesses that are well positioned for a sustainable future.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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