“Session recording from Industry Preview 2017 #IP2017
Session abstract: With ongoing weakness in venture capital (VC) and the public markets, Private Equity (PE) has come through as a source of financial stability in marketing tech innovation. PE firms have recently made big buyouts in areas like CRM (Strongview and Marketo), workflow automation (Mediaocean), and ad serving tech (Sizmek), for example. This panel discussion will survey the factors driving the rise in “”IPEOs,”” what happens to tech firms after they get bought, and where exactly PE firms might still be looking to buy.
Bill Wise, CEO, Mediaocean
Michael Fosnaugh, Partner, Vista Equity Partners
Hudson Smith, Partner, Thoma Bravo
Moderator: Tolman Geffs, Co-President, JEGI.”